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Consumers & Markets
Consumers & Markets
Beauty Product Claims & the NAD: Why Substantiation Matters
Part 2 in a 3-part series: Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
News
L’Oréal Among Investors in Rembrand's AI Video Product Placement Platform
Consumers & Markets
The Texture Gap Report Explores Intricacies of Type 4 Textured Hair Consumer
Latest
Consumers & Markets
100 Global Interpretations of 'Beautiful Women' by AI
A recent project by StyleSeat explored how beauty is perceived by AI in 100 countries. The results revealed a spectrum of renderings.
Consumers & Markets
Korea’s 2023 Top 10 Beauty Market Trends
South Korea—the birthplace of K-beauty—has the eighth largest cosmetics and personal care market in the world.
Consumers & Markets
5 Critical Trends in the Future of Beauty
The global beauty industry is projected to expand significantly through 2027. These five trends and observations will be an essential aspect of the projected industry growth, according to The State of Fashion: Beauty market report.
Sponsored
Know Your Skin Boundaries
Beauty Activations presents “Know Your Skin Boundaries”: a discussion on rebooting your skincare routine to create strong skin barriers.
Consumers & Markets
Univar Solutions Discusses Genderless Beauty
How inclusive beauty presents opportunities for brands, formulators and innovation.
Consumers & Markets
3 Keys to Increasing Conversions with First-Time Beauty Buyers
Part 1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers.
Consumers & Markets
A Cookieless World is Good for Beauty Brands
Brands that know their customer better than their competition will win. Which is why beauty brands that embark on a conversational commerce (or, as I like to call it, “mecommerce”) strategy can create the strongest competitive advantage.
Event Coverage
5 Consumer Data Briefings: Now Available On-demand
Experts from Circana, Euromonitor, Spate and more will soon provide presentations on everything from the latest TikTok and search data implications to the skinifcation of beauty to the top-growing beauty sectors, providing actionable insights for brands.
Event Coverage
4 Beauty Ingredient Opportunities for Brands: Now Available On-demand
From fermented concepts to biotech, suppliers and brands are harnessing emerging science to deliver new levels of efficacy and distinctive product claims.
Skin Care
6 Keys to the Future of Skin Care: Now Available On-demand
From holistic anti-aging to skin cycling to exposomes, Beauty Accelerate Virtual will help brands and their innovation partners to decode
Consumers & Markets
Inside Amorepacific's Expansion in the US, UK and Middle East
Laneige has expanded into the Middle East via Sephora, particularly the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar and Bahrain.